Marketing

This MSc is strategically designed to equip students for 80% of all marketing professions. The high employability is attributed to the programme's innovative and flexible core with 4 distinct specialisations, taught in English, allowing students to tailor their educational journey based on individual preferences and aspirations:

• Brand Management (Bordeaux or Marseille campuses)
• Negotiation & Key Account Management (Bordeaux campus)
• International Marketing (Paris campus)
• Communication and Event Management (Marseille campus - Partly taught in French)

Regardless of the track chosen, students receive targeted training, aligning their education with specific industry needs. English proficiency is considered a crucial requirement in marketing, and it is an integral part of the curriculum.

Three distinctive learning methods are used to provide a well-rounded and impactful educational experience:

1. Engagement with top academic faculty: The distinguished faculty comprises members of the KEDGE BS "Marketing Centre of Research", among Europe's best-known. Their engagement contribute to advancing marketing knowledge and practices, involving students in cutting-edge research and empowering them to stay at the forefront of marketing innovation.
2. Lectures by industry experts and professionals: Complementing academic insights, lectures are delivered by industry experts and seasoned professionals in each module. They share their wealth of expertise and real-world experiences directly with students, offering valuable perspectives that enrich the academic curriculum.
3. Practical work experience for applied learning, prioritised to enable students to create, apply, and analyse marketing concepts in real-world scenarios: concrete case practices, business projects, company visits, FabLab sessions, etc... Immersing in practical applications, they gain valuable insights and skills that go beyond theoretical knowledge.

By combining these learning methods, the training not only provides a comprehensive education but also ensures that students are well-prepared for the practical challenges of the industry.

The programme thrives on a network of companies, enriching practical knowledge and engaging students in real-world research. Partner companies, including renowned names like Danone, Cultura or Procter & Gamble, actively contribute to programme development, ensuring a comprehensive education aligned with industry practices. This collaboration enhances the overall learning experience, providing students with valuable insights and practical exposure in their chosen field.

Future KEDGE graduates gain access to resources including a dynamic network of 2800 marketing alumni. This serves as an incubator and accelerator, actively supporting entrepreneurial ventures and fostering global connections, and extending far beyond the academic realm, offering continuous support. Whether you're an undergraduate, a professional seeking a new entry point or research resources, the alumni enrich your journey and open doors to global opportunities.

Adopting a proactive "time to market" mindset is vital in an industry characterised by rapid changes, demanding a proactive stance towards innovation and continuous improvement. Understanding that best practices can quickly become outdated, development cycles have shortened, focusing on iterative processes and highlighting the "test, learn, and amplify" approach. Throughout the postgraduate course, the adaptable mindset recognises the importance of agility, ongoing testing of strategies, learning from outcomes, and amplifying successful approaches.

In marketing, technical skills form an essential foundation for success. This MSc, designed to meet the evolving needs of the industry, places a strong emphasis on integrating technical proficiency. Through carefully crafted courses and modules on tools of creation, collaboration, and analysis, students not only acquire valuable credits but also embark on a journey towards entry into the professional environment. This commitment extends from the pre-master phase with the pre-specialisation year, to the last year consolidating technical expertise that future graduates will navigate in the dynamic landscape of marketing.

In the era of big data, marketers must employ analytical skills honed through postgraduate study, such as the MSc Marketing at KEDGE. This prowess is gained through courses focusing on data analysis and language interpretation with an overarching goal: to consistently improve the customer experience and actively contribute to innovation efforts within the domain. All along the curriculum, participants work towards refining their analytical skills, ensuring they can navigate complex datasets, interpret diverse information, and make informed decisions that shape the future of marketing.

To equip students with digital marketing skills, the course of study allows to immerse themselves in Le Wagon's intensive 9-week fullstack programme in Bordeaux. This experience allows them to achieve a dual qualification by integrating the web developer/developer certification (RNCP Level II) with the KEDGE MSc. This opportunity is facilitated through strategic partnerships with two esteemed collaborators: the MOOC Agency, recognised for innovative teaching methods, and Le Wagon, a leading coding school. Students hence gain practical coding skills, adding significant value to the programme.